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Press Release

Media Contact:
Ed Alba
Vice President of Marketing & Strategic Partnerships
(503) 610-1430

Priority Payment Systems Re-Launches Their Brand To Align Themselves With Next Generation Of Bank Card Solutions

Alpharetta, GA based Priority Payment Systems, one of the nation's top 50 bank card processors, is promoting its re-brand with an updated website that features a refreshed logo, more sophisticat-ed branding and significant support for the company's ISO/Agent & resellers, community banks, associations, referral sources, and foundations.

Merchants today, more than ever must work on developing and maintaining a customer experience that will be quick, easy, memorable, and profitable. They need to have the ability to complete a financial transaction while at the same time collecting pertinent customer information that will continue the development of a long term customer relationship. Both large and small merchants have a great deal to manage on a day to day basis - Priority Payment Systems knows this and has developed hardware and software systems that will assist them in being successful and most im- portantly, driving business results for our customers.

Priority Payment Systems has done a great job of re-developing their print and web collateral to provide not only a fresh and clean look but also to give the ISO/Agents and merchants the content they need to better understand and operate Priority's expanding product line.

The new website was created to provide targeted messaging to any of their growing audiences (Merchants, ISO/Agents, Community Bank and Fundraising). This targeted information is focused on driving the user to a specific call to action - which then allows Priority to gather and organize the data resulting in a qualified lead.

Priority will also continue to create dynamic demonstration and tutorial videos that will be displayed as web presentations. These presentations will be created to assist both the ISO/ Agents and the merchant to learn about the company's growing product offerings, their advancements in technology and their corporate goals and achievements.

"We're raising the bar for client support," said President and CEO, John V. Priore. "We're giving our 3rd party sales channels customization options for online and print materials, as well as supplying collateral and videos that will continue to drive our new method of marketing support. It's a unique approach for this industry and the feedback we're getting is overwhelmingly positive."

Priority Payment Systems is one of the top 50 bank card processors in the country. The company is leading the next generation of bank card processing with exciting new technologies, competitive pricing and world-class service and support. Priority Payment Systems enables merchants to accept credit cards, debit cards, gift cards, loyalty cards, electronic checks and check conversion.